"Scent is the relative of breath. Together with breath it enters human beings, who
cannot defend themselves against it, not if they want to live. And scent enters into
everyone's core, goes directly to the heart, and decides for good and all between affection
and contempt, disgust and lust, love and hate. He who rules scent rules the hearts of men.
--from Perfume by Patrick Susskind
A New Scent World:
It sounds kind of sexy but is it good for us? Let's join the debate.
The involuntary nature of smell permits access and response to unperceived odorants as
well as to detectable odors. Odors introduced below the smell perception or detection
threshold can nonetheless produce psycho-physiological responses. You needn't be
consciously aware of an odor for it to effect psycho-physiological changes and influence
And reduced stress among workers exposed to scents, Shimizu is one of an increasing
number of construction firms that over the past few years have developed a computerized
environmental fragrancing system to deliver such scents into the workplace.
Whereby liquid fragrances compressed into mist are pumped into working or living
quarters through air-conditioning ducts and vents.
In Britain, scientists at Warwick University are developing scents for a group called
Marketing Aromatics, designed to influence staff and customers in work environments for
everything from stress reduction to use of scented company stationery with a
"corporate odor identity," all tailor-made for each business's needs. So-called
"signature scents" are becoming prevalent on both sides of the Atlantic.
Using natural scents to attain therapeutic psycho-physiological effects in medical offices,
hospitals, nursing homes, spas or whatever else they might be expected or personally
desirable (as at home, where one retains individual controls) is quite different from having
government authorities pump fragrances into subways in the hope of deterring urban
At the other extreme The National Foundation of the Chemically Hypersensitive,
trumpeting its protection of the innocent from the evils of cologne and after-shave lotion,
has demanded that designated "fragrance-free zones" be required in all
restaurants and state-owned buildings.
What we are suggesting is you can begin to take control of you own life by following your
nose and deciding what you want to smell.
In the section Indoor Air Quality
we discuss why it is important to rid your home of
synthetic fragrancing. In Make Natural Cleansers
we show you how to make your own natural
cleansers and bath products and save a lot of money. In
Why Essential Oil Perfumes we
discuss why we recommend you begin using pure essential oils instead of synthetics
perfumes and bath and body products.
We promise: if you rid your own body and home of synthetic scents and integrate essential
oils into your life, you will notice a remarkable improvement in how you look and feel!